Pragmatiks Consulting Ltd

Inspiration

I am a fifty-something husband, father and entrepreneur and despite what my teenage sons tell me, I do not believe I am completely ‘out of touch’. I am an avid reader of the news; I use technology to help me run my business; I mentor young entrepreneurs who keep me in touch and I am often referred to as an early adopter of technology (I was the first of my family and friends to get a smartphone, smart plugs, smart heating, smart bulbs, Alexa, etc). I am fitter than I’ve ever been, financially secure and have a wide range of interests and hobbies.

But, I do not read print media; I throw unsolicited mail and leaflets in the recycle bin; I have call blockers on my home and mobile phones and spam filters on my email accounts; I only watch YouTube for very specific topics; I follow very few people on Instagram; I barely exist on Facebook or Twitter these days and I simply do not ‘get’ Snapchat; almost everything I watch on TV is recorded so I can skip adverts and on those occasions when I do watch live TV, I am served up ‘tailored’ adverts for Saga Holidays, river cruises, funeral plans and mortgage equity release products. I am nearer to 50 than 90!! Finally, googling anything on any device only results in an echo chamber. What I mean by this is that if I google “running shoes”, I will be served up ad after ad on running shoes.

In 2017 SunLife insurance conducted a survey of 50,000 people, the largest of its kind in the UK, and uncovered some interesting facts about the over-50s. They make up a third of the UK’s population but hold 80% of the wealth; their consumer spending has grown on average 4.4% annually for the past decade, compared with 1.2% for under-50s; 89% of respondents said they believed brands weren’t interested in them; 74% thought they were never represented in mainstream ads and 72% thought the representation of people over 50 is an outdated stereotype. I don’t detect that the position is any different in 2019 than it was a couple of years ago.

Perhaps my question should be rephrased “Why aren’t you marketing to me?”

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Phil has been working with my team at Nightingale for over a year, helping us to grow by providing practical, hands-on help around operations and HR issues as well as advice, support, mentoring and coaching. He is approachable, friendly and knowledgeable and has always known how to steer us in the right direction when we come across something we're not sure about. I'd highly recommend him for any business owner who's looking to significantly up their game with regard to the efficiency and functioning of their business - Phil has saved us a lot of time and effort around setting up effective processes, ensuring that when we're ready to take the next step in progressing the business, we're ready to go and no key details get forgotten. He has served on our advisory board since the start of 2023, providing contacts, advice, accountability and ideas to support our growth.

Frances Brown

CEO, Nightingale Design Research

Phil's worked with us over the past few years as COO and really helped us to refine our business strategy and operations. He's taken on the tasks that our essential to a business, and made sure our legal, HR and strategies are in place to allow us to progress with building our business. I'd recommend Phil to anyone out there looking for a COO, a mentor or more simply, to take care of the basics that allow you to grow and run a successful business.

Dr Tom Parsons

Founder, Deadpan AI

Phil is a great operational specialist and leader; he questions the norm and is constantly looking to improve any business he is involved in. He has great leadership skills that mean his teams are well motivated and constantly striving to deliver challenging goals and objectives.

Jim Conning

Commercial Leader and NED

Myself and the wider team at Easy R&D Limited, had the pleasure of working closely with Phil Webster in the second half of 2023 and I can say without hesitation that he is one of the most effective and incisive professionals I have ever had the pleasure of working with.

Phil has the rare ability to listen, understand and act, which he used to great effect in his role as Fractional COO at Easy R&D. Phil's brief was to prioritise those business areas which would enable us to focus more on Business Development activities.

Overall, I would highly recommend Phil Webster where Operational support is thought to be needed. Phil is a talented and dedicated professional with a great attitude and an exceptional work ethic. Any team or organisation would be lucky to have him on board.

Darren Wilmot

Managing Director, Easy R&D

Phil is a standout operator in his field. He's wise, pragmatic and a strategic thinker who constantly adds value to CEOs who are looking to develop, grow or re-evaluate their business strategy and operations. Phil's greatest strength is his ability to bring together all the disparate parts that make up business strategy. I'd highly recommend him to any business leader who's looking for wise counsel with a sprinkle of humour and smart thinking.

Pam Cannell

Founder, LadyBay HR

Phil is an extremely intelligent, motivated and high performing individual who would make a great addition to any team or organisation. We have the pleasure of having Phil work with us on a range of issues, where he has demonstrated an ability to solve problems which has helped us drive forward with great efficiency. I would recommend Phil to anyone looking to bolster their team and take their company to the next level. He is a truly exceptional person, with a head full of great ideas!

Kir Petrenko

Co-Founder, GenXT

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